Elevating an enterprise AI platform with a bold, cohesive visual identity

Domino needed a brand that felt as precise and innovative as its platform.

• Communicate trust, technical precision, and innovation
• Establish clear guidelines for visual consistency across teams
• Modernize for enterprise decision-makers without losing practitioner warmth

A comprehensive guideline built for real-world use

Logo rules, color strategy, typography, gradients, motifs, and photography — one source of truth for every team.

A palette that balances enterprise credibility and energy

Primary, secondary, and gradient usage defined for marketing, product UI, and campaign flexibility.

Type hierarchy built for technical and marketing contexts

Clear scales for headlines, body, and UI — readable at enterprise scale, expressive in campaign moments.

Brand expression across touchpoints

Campaign visuals, event graphics, and marketing collateral using the refreshed identity system.

Flexible templates for decks, pages, and social

Modular layout patterns so teams could ship on-brand work without starting from scratch.

Brand work succeeds when guidelines are built for adoption — not just presentation. Partnering early with marketing and product made the system durable after handoff.