Designing with clarity, curiosity, and purpose

Driving security and governance initiatives within the Snowflake Trust Center, focusing on enhancing global security postures and enterprise-grade protection for the Data Cloud.

• Shipped a new Strong Authentication hub in just 3 months using a code-first design approach, streamlining the security experience to ensure 100% of customers are MFA-ready by October 2026.
• Designing multi-party approval systems for high-risk actions to provide enterprise customers with robust, decentralized security controls.
• Embracing a code-first design methodology within the design organization to accelerate shipping velocity and improve the fidelity of handovers between design and engineering.

Led the end-to-end redesign of Domino's marketing site to strengthen brand perception and drive organic growth in a highly technical enterprise space. Created sales and marketing assets—including whitepapers, eBooks, data sheets, and pitch decks—to support go-to-market efforts and align brand messaging across channels.

• Spearheaded the end-to-end redesign of Domino's marketing site to enhance brand perception and drive organic growth in a highly technical enterprise space.
• Orchestrated the reimagining of the site's design system, creating a flexible and scalable framework that improved brand consistency and cross-team adoption.
• Transformed dense product narratives into engaging visual storytelling tailored for data science leaders, achieving a 28% increase in average engagement time.
• Collaborated with marketing, engineering, and external agencies to define a scalable content architecture, contributing to a 32% lift in organic traffic to targeted pages.
• Delivered modular Figma libraries and design templates that accelerated the implementation process and empowered non-designers to create within brand guidelines.

Led cross-functional product design across multiple teams (Sales, Credit Card, and xSell) to drive digital transformation initiatives, including the successful launch of an in-house digital account opening experience, and introduced a new xSell experience within online banking.

• Laid the foundation for BMO's digital sales experience with the implementation of personalized and targeted offers, that resulted in a 5X increase in visits than the previous offers page and 68% increase in click through rates for interstitials and banner offers.
• Redesigned digital account opening for Bank of the West to drive conversion and make account creation feel friendly and intuitive. The result? We boosted the in-app funding rate from 20% to 41% and increased credential creation from 56% to 91%.
• Introduced new features to the online banking platform to boost brand recognition as the "environmental bank," which improved user engagement with the Carbon Footprint tool by 38% and reduced onboarding time by 60%.
• Encouraged a culture of learning and innovation through mentorship and active participation in design critiques and workshops.
• Led the accessibility audit for the online banking platform and advocated for inclusivity in user testing.

Led design initiatives across enterprise project management platforms, delivering user-centered solutions that improved workflow efficiency, portfolio visibility, and customer engagement.

• Redesigned Clarizen's marketing site, resulting in a 73% increase in live demo registrations and a 150% boost in free trial submissions, directly supporting customer acquisition goals.
• Designed key features for Clarizen Go, including customizable widgets, modular dashboards, and agile task boards, which simplified team workflows and contributed to a notable increase in enterprise agile adoption.
• Launched Clarizen Go, a lightweight project management platform, which drove a 23% increase in ecosystem buy-in among enterprise accounts in its first month, strengthening cross-product integration and retention.

Collaborated cross-functionally with product, marketing, and customer success teams to shape a more holistic customer experience.

• Designed gamification mechanics such as leaderboards, badges, and behavior-driven incentives for enterprise clients, leading to a measurable increase in user engagement (+28%) and retention (+15%) across key accounts.
• Spearheaded the creation of the Badgeville Customer Community, an interactive platform for customers to share success stories and best practices, resulting in a 40% increase in community participation and a 25% uptick in product adoption through peer-driven education.
• Partnered with marketing to align gamification strategies with campaign goals, contributing to a 32% lift in enterprise upsells through increased user engagement insights.

• Led the end-to-end design and implementation of the first coffee shop inside BART (Bay Area Rapid Transit) stations, shaping the brand from inception to launch.
• Developed the brand identity, including logo, packaging, and website design.
• Designed interior and exterior signage, environmental graphics, and all supporting collateral to ensure a cohesive customer experience.
• Collaborated with architects, developers, and marketing teams to bring a holistic vision to life—from strategy through execution.

• Designed print layouts that balanced visual storytelling with editorial structure, helping define The Fader's distinctive aesthetic and brand voice.
• Developed strong foundations in hierarchy, typography, and design systems through close collaboration with editors and art directors.
• Contributed to the magazine's early digital expansion, helping translate brand and editorial standards to online formats—an experience that sparked a lasting passion for digital product design.