Strong Authentication Hub

Snowflake · Trust Center

Horizon · Trust Center · Governance & Security

Strong Authentication
Hub

A centralized interface for MFA readiness, user-level insight, exception management, and enforcement rollout.

Trust CenterMFA GovernanceStrong Auth HubPSGEX

Snowflake · Trust Center

Problem

Customers lack a clear, centralized interface to:

Understand their MFA readiness at a glance
Gain user-level insight
Easily manage necessary exceptions
Anticipate the impact of upcoming enforcement dates

Solving forSnowflake adminsOrg adminsAccount team

Snowflake · Trust Center

My role

As the lead Product Designer, I led discovery and design for the Strong Authentication Hub — defining the problem space, mapping admin and account-team jobs, designing the end-to-end flow from Trust Center to remediation, and partnering with PM and engineering through private preview to general availability.

Snowflake · Trust Center

Research

MFA reduces account takeover risk, protects sensitive data, and supports regulatory compliance requirements.

Snowflake · Trust Center

Hypothesis

Centralized MFA hub reduces risk, speeds remediation, and aligns rollout.

Snowflake · Trust Center

Insight

My customer is asking for more specific rollout timelines to their individual accounts… what resources can I share with them?

— Solution Engineer, Snowflake

Snowflake · Trust Center

Jobs

Account Team

Support accounts

Keep proactive alignment with customers as enforcement approaches.

System Admin

Manage account

Ensure strong-auth posture, quickly close gaps, and manage milestone-driven exceptions.

Org Admin

Govern accounts

Maintain cross-account visibility and governance for MFA posture and exceptions.

Snowflake · Trust Center

Principles

Efficient

Admins get a single, up-to-date dashboard to quickly assess MFA readiness, identify non-compliant users, and take guided, actionable steps—all in one place.

Scalable

The solution supports organizations of any size by surfacing MFA readiness and exception status across all accounts, with automated notifications and phased enforcement.

Trusted

A transparent, auditable system consolidates MFA data and exception governance, keeping all stakeholders informed with timely notifications.

Snowflake · Trust Center

Flow

Governance & Security › Trust Center

Email

MFA nudge

In-app notification

Violations tab

TC overview → MFA widget

↔

TC overview → MFA drill-down

MFA summary

Enforcement + exceptions

At-risk user list

Side panel — timeline

Side panel — user details

Exception management modal→Account team notified on exception

Snowflake · Trust Center

Success Metric

100% of customers with <11 non-compliant users are MFA ready by M3

Total customers MFA ready30%→80%

Reduction in exception requests to account teams
Increase in customers who are MFA ready by M2
Reduction in support tickets about MFA rollout and readiness

Snowflake · Trust Center

Impact & outcomes

Shipped a centralized hub connecting Trust Center overview to user-level remediation
Guided admins from account-level readiness to actionable SQL remediation in one flow
Reduced account team exception requests through transparent rollout timelines and self-serve exception management
Target: 80% of customers MFA ready by M3, up from 30% at launch

Phased enforcement, persona-driven flows, and guided remediation turned a compliance mandate into a trusted admin experience.

Lily Alvarez

Work

About

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Snowflake • AI Data Platform

Centralizing MFA readiness, remediation, and rollout

Role

Industry

Duration